In trying to explain the Detroit Lions’ 50+ years of sucktitude, there’s a theory that I have heard tossed around numerous times, but has never been quite elaborated enough for my liking. It says that (while undoubtedly other very valid reasons exist) the reason from which all others stem for the Lions being terrible with such consistency is because they were making money whether they won or lost.
Said more explicitly, the theory states that the Lions (by “the Lions”, I mean William Clay Ford Sr.) were making money regardless of performance, and since raising the level of performance would cost additional money (what with paying more talented employees, etc.) and thereby decrease profit-margin, they decided not to.

It’s a hell of an allegation — that the leaders of a professional sports team, by which millions of people lived and died on a weekly basis, not only didn’t care about their constituency, but egocentrically decided to hurt them in order to more thoroughly pad their wallets. No exaggeration there. A bit blunt, but so what?
There is absolutely no denying the fact that sports is a business, so I won’t try to. And until recently it was difficult for me to imagine the Lions being run by a sociopath.
But that was before last week, when I spoke with the Sports Information Director for a large corporation in Michigan — I won’t say which one to maintain his confidentiality. In many, many more words (the guy was a talker) he all but confirmed this theory, thereby condemning WCF Sr. to the deepest pits of H-E-double-hockeysticks.
When some random guy like me suggests that the head of the Lions and Ford Motor Co. is out to swindle the city of Detroit, people go “okay buddy, lay off the meds.” But when an S.I.D., someone whose business it is to know that type of thing, says it, then it’s time to take a second look.
Detroit’s fan-base has long been regarded as among the most rabid in the nation, and at this point may even rate as one of the strengths of the city, for better or worse. Because of the unwavering and inexplicable feeling of hope shared by Lions Nation regardless of their team’s W/L record (I’m not throwing stones here, I’m one too), and the unconditional support that results from it, the Lions can count on X amount of revenue from ticket sales per game.
That number, plus revenue from consumables like hot dogs and beer, and revenue from memorabilia all go into a calculation which figures a team’s “Efficiency Rating,” according to the S.I.D.
The Lions’ revenue from ticket sales/consumables has always been high enough to not only pay employees but also outweigh the lack of revenue from memorabilia (because how often do you see Lions’ jerseys, honestly? People don’t go around advertising the type of dimwitted support it takes to be a Lions fan), all while turning a more-than-decent profit.
Add to that the fact that television revenue in the NFL gets split evenly between all 32 teams, and you’ve got a crappy team with a relatively high Efficiency Rating.
So if the Lions’ Efficiency Rating is closer to 1 while they’re losing than it theoretically would be if they were winning, why would they pay more for the better players it would take to win?
They wouldn’t.
It’s a scary thought. Made even more so by the fact that it makes such logical sense.
Accepting the fact that it’s a business, and that it’s all about the Benjamins, the positive spin on all this is that we, the fans, are the ones really in control. This whole money-making machine that is the Detroit Lions will come crashing down if the fans stop buying tickets.
At least according to the theory, which you may now consider unofficially endorsed by an S.I.D. of a major corporation in Michigan.
So as hard as it is to admit, in hindsight it appears likely that, no matter how annoying it was to have to listen to it, all of you that campaigned for a statewide boycott of the Lions may have been right after all.
We should find out soon enough; according to Forbes the Lions lost $3.1 million in 2007, their second consecutive season in the red, and that was while fans were still attending games. Now that fans have left foot-indentations in the exits on their way out of Ford Field during the Lions imperfect “Owen” season, not to mention one, two, three, four, five blacked-out games, William Clay Ford Sr. has got to be feeling the financial strain.
You can only ignore your baby doing drugs for so long before you have to step in.
On the other hand, if there’s one thing Mr. Ford’s got plenty of it’s money, given the rate at which Ford automobiles are flying off the shelves.
And finally, it’s also possible that Ford is simply a harmless, bumbling old buffoon, and really has tried his best to do right by the Lions.
I can’t decide which is worse – much less which is more likely to be true.
So let’s put it to the blogosphere. In your opinion, what was 0-16 – Malice, Greed, Ineptitude or Apathy?












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